Joann Chatfield was named chief marketing officer in July 2017. She served as the interim chief marketing officer from May – July 2017 and first joined MoneyGram in May 2011 as director of marketing, U.S. and Canada. As chief marketing officer, she oversees MoneyGram’s global marketing strategy as well as customer experience and consumer data analytics.
Chatfield brings over 20 years of marketing and leadership experience in brand management, business development, customer research and insights and development of integrated marketing solutions. Prior to joining MoneyGram, she served as the vice president of marketing for Texans Credit Union, where she led the marketing, business development, public relations and sponsorship management activities for the financial services institution, and also developed communication and marketing sales programs at MCI and UUNET, an MCI company.
Chatfield received her Bachelor of Arts in Communications from the University of New Mexico and received her Digital Marketing Certification from Southern Methodist University’s Cox School of Business. Since 2016, she has served on the Board of Directors for Junior Achievement of Dallas, a nonprofit dedicated to helping young people succeed in a global economy.